The in-box is full of directions, instructions, imperatives. What happened to ‘please’ or ‘have you considered?’ They’re all at it – websites, forums, agencies, the bigboy channel managers, the free and not-so-free consultants. Stand out. Get ahead. Catch your competitors napping. Hit the ground running. Make sure you’re Covid-ready.
The problem is that it’s difficult to prepare for the unknown. More of it. Here, in Wales especially, we don’t know what we’re going to be allowed to do, how much of it, with what provisos and restrictions, and when. In tourism and the hospitality industry, the future is still very fuzzy. So it’s becoming beyond frustrating to be harangued continually. What actions are we taking? What announcements are we going to make on our websites and social media? What reassurances can we give our future guests and customers that we are primed and ready to go?
Apart from anything else, these exhortations to us, as business owners, suggest that there’s a huge team of cleaning and maintenance staff here in hazmat suits, raring for the end-of-lockdown whistle to blow. And there isn’t. Our little team has been furloughed. We won’t be calling anyone in until we have the relevant information from the government, and we can look at it, understand the implications and make a plan. Until then, we’re not making guesses or empty promises.
Perhaps I’m not alone in feeling bullied. I’ve always had rather a glass-half-full role in every situation I’ve found myself in – a kind of blend of Heidi and Pippi Longstocking. Today, I’ve let tiredness and grief overwhelm me. But I will be more than ready when it’s time.